Tabakalera. Structural Wayfinding
Tabakalera. International Centre for Contemporary Culture
Creative Direction. Paula Chalkho
Architects. EEEstudio + Juanito Jones
Industrial Design. ChalkhoDesign
Manufacturing. Druck Faktoria Grafika
Developing orientation systems. Phase II
We actively participated in the entire creative process, from the strategy to the execution, with the objective of attracting the public's attention, increasing the number of visitors and highlighting the wide range of activities on offer.
We designed a modular structural system that allowed us to install a series of "attractor devices" in strategic locations throughout the building. These devices offer diverse content in multiple formats, using a unified voice in three languages to facilitate understanding of key information and guide visitors throughout the space.
