Last updated - 24.01.2023
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Project Info
Gancedo 1945

Gancedo 1945

Gancedo soft furnishings

Strategy. Nadie

Corporate image redesign for Gancedo, a Spanish interior design textile brand with a 75-year legacy in the market. We designed a system of graphic pieces and photographs inspired by the concept: «Find your touching fabric». Logo made using original neoclassical style typography and high-contrast thicknesses. The isotype is «g» plus the year the brand was born, allowing numerous applications for printed and 3-D pieces. A renewed personality and photographic language that is unconventional for the textile industry.