Gancedo 1945

Estrategia. Nadie

Corporate image redesign for Gancedo, a Spanish interior design textile brand with a 75-year legacy in the market. We designed a system of graphic pieces and photographs inspired by the concept: «Find your touching fabric». Logo made using original neoclassical style typography and high-contrast thicknesses. The isotype is «g» plus the year the brand was born, allowing numerous applications for printed and 3-D pieces. A renewed personality and photographic language that is unconventional for the textile industry.